Nibbler SEO audit for www.trustpilot.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.6
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.3
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.8
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 15:34 on 2 May 2024 (BST).
Top priorities for website improvement
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.trustpilot.com/ Not detected www.trustpilot.com/categories Not detected www.trustpilot.com/users/connect?redirect= Not detected www.trustpilot.com/blog...&utm_campaign=consumer_cta Not detected www.trustpilot.com/categories/bank Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
URL format7.2
2 URLs are less than ideal
- One URL is particularly hard to type or remember.
- Consider URL rewriting as an effective and transparent means of creating appropriate URLs. URLs using unusual characters (such as semi-colons or underscores), long numerals or complex phrasing are very difficult for real people to use or exchange. They also tend to be less favoured by search engines. Wherever possible ensure web addresses are 'human readable' - i.e. they should be easy to read, remember and type. In particular, avoid the use of obscure characters (including the underscore, which is not widely understood by non-technical users, or particularly memorable) and long numerals, e.g. example.com/23857984325.
- 2 URLs are 'dirty'. 'Dirty' URLs include one or more parameters after a question mark (e.g. www.example.com/?pagename=news), instead of a clean URL (e.g. www.example.com/news). Dirty URLs should generally be avoided wherever possible - they are almost impossible for human beings to remember, may expose the technology of the website to hackers and can confuse search engines among other problems. Their use is sometimes necessary for specific applications, and acceptable in small amounts.
- Remove or reduce the number of query parameters in URLs. Consider URL rewriting as an effective and transparent means of creating appropriate URLs.
Images7.9
9% of images have a clearly defined size
7 images are being resized by the browser
- Most images (91.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 35 images are not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 7 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content8.4
Rendering Chart...
- This website has an average of 922 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.trustpilot.com/ | 12096 | 2059 |
| www.trustpilot.com/categories | 1381 | 202 |
| www.trustpilot.com/users/connect?redirect= | 597 | 92 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | 2586 | 407 |
| www.trustpilot.com/categories/bank | 11657 | 1848 |
Internal links8.9
- 6 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.trustpilot.com/review/westernunion.com Western Union4.1 | 73,440 reviewsFinancial Consultant·Bank·Money Transfer Service2 hours agoRAAbsolutely ridiculous I was verified on video call, but still after 48 hrs + money has not been delivered. So i decided to use Remitly for all your money transfer don't use Western Union!!! www.trustpilot.com/categories/bank www.trustpilot.com/review/openskycc.com OpenSky4.1 | 8,977 reviewsBank19 minutes agoOpensky was the Best! They were there when I. Needed them, and approved me for more than what I needed at the time. It helped me catch up on bills and also helped improve my credit score. I definitely recommend Opensky to all my family and friends!!! www.trustpilot.com/categories/bank www.trustpilot.com/review/nbkc.com NBKC Bank4.8 | 535 reviewsBank11 minutes agoAIIt was the easiest, fasted and smoothest process to get the funds I needed deposited in my account. The communication from the start to the end was perfect and clear. I strongly recommend NBKC bank. Special thanks to Danny, Megan and Ron. www.trustpilot.com/categories/bank www.trustpilot.com/review/sofi.com SoFi4.6 | 8,358 reviewsBank·Financial Institution·Savings Bank·Investment Company8 hours agoSoFi has always been such an easy process. Very fast at a decision and giving options, fast funding. We will always use them in the future if ever needed again! www.trustpilot.com/categories/bank www.trustpilot.com/review/texasbaycu.org Texas Bay Credit Union5 | 1,770 reviewsCredit Union·Financial Institution·Insurance Agency·Bank·Mortgage Lender15 hours agoDora has great customer service and helped me with everything I needed!! www.trustpilot.com/categories/bank www.trustpilot.com/review/www.dugood.org DuGood Credit Union4.9 | 3,876 reviewsFederal Credit Union·Mortgage Lender·Credit Union·Bank·Financial Consultant·Financial Institution16 hours agoBGRaven was super sweet and informative! Go see her for your banking needs! www.trustpilot.com/categories/bank
- Consider shortening long anchor text.
- 17 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Server behaviour9.6
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- One page of this website returns page content with or without a trailing slash on its URL. Search engines might see these as separate pages with duplicate content which they could penalise for.
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
Duplicate pages
Tested page Alternate www.trustpilot.com/users/connect?redirect= www.trustpilot.com/users/.../
- Use a 301 redirect or a canonical meta tag to force search engines to see the correct version.
- 2 of the pages of this website return page content with or without a trailing slash on their URLs, but they use a canonical tag to denote the correct version. This is ideal, as search engines will know which version to index.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://trustpilot.com to http://www.trustpilot.com. This is ideal.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Analytics10.0
100% of pages use analytics
Google Analytics
- Every page in this website is using Google Analytics. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Trustpilot Reviews: Experience the power of customer reviews
www.trustpilot.com/
We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.trustpilot.com/ | viewport | width=device-width, initial-scale=1 |
| www.trustpilot.com/ | application-name | Trustpilot |
| www.trustpilot.com/ | theme-color | #1c1c1c |
| www.trustpilot.com/ | apple-mobile-web-app-title | Trustpilot |
| www.trustpilot.com/ | msapplication-tilecolor | #1c1c1c |
| www.trustpilot.com/ | apple-itunes-app | app-id=1608392803, app-argument=https://www.trustpilot.com/ |
| www.trustpilot.com/ | description | We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today. |
| www.trustpilot.com/ | robots | max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.trustpilot.com/ | next-head-count | 60 |
| www.trustpilot.com/categories | viewport | width=device-width, initial-scale=1 |
| www.trustpilot.com/categories | application-name | Trustpilot |
| www.trustpilot.com/categories | theme-color | #1c1c1c |
| www.trustpilot.com/categories | apple-mobile-web-app-title | Trustpilot |
| www.trustpilot.com/categories | msapplication-tilecolor | #1c1c1c |
| www.trustpilot.com/categories | apple-itunes-app | app-id=1608392803, app-argument=https://www.trustpilot.com/categories |
| www.trustpilot.com/categories | description | Discover and compare the best and most trusted companies on Trustpilot, with over 4000+ categories to choose from. |
| www.trustpilot.com/categories | robots | max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.trustpilot.com/categories | next-head-count | 56 |
| www.trustpilot.com/users/connect?redirect= | viewport | width=device-width, initial-scale=1 |
| www.trustpilot.com/users/connect?redirect= | application-name | Trustpilot |
| www.trustpilot.com/users/connect?redirect= | theme-color | #1c1c1c |
| www.trustpilot.com/users/connect?redirect= | apple-mobile-web-app-title | Trustpilot |
| www.trustpilot.com/users/connect?redirect= | msapplication-tilecolor | #1c1c1c |
| www.trustpilot.com/users/connect?redirect= | description | Join the conversation. Read and write reviews on Trustpilot. Log in now via email or Facebook. |
| www.trustpilot.com/users/connect?redirect= | robots | noindex |
| www.trustpilot.com/users/connect?redirect= | robots | max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.trustpilot.com/users/connect?redirect= | next-head-count | 30 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | viewport | width=device-width |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | robots | max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | description | Practical advice about buying online, inspiring stories about people and businesses coming together to create better experiences and an inside look at Trustpilot and our platform. |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | next-head-count | 14 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | msapplication-tileimage | https://cdn.trustpilot.net/brand-assets/1.6.0/favicons/mstile-150x150.png |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | twitter:card | summary |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | theme-color | #000032 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | apple-mobile-web-app-title | Trustpilot |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | mobile-web-app-capable | yes |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | msapplication-navbutton-color | #000032 |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | msapplication-tilecolor | #000032 |
| www.trustpilot.com/categories/bank | viewport | width=device-width, initial-scale=1 |
| www.trustpilot.com/categories/bank | application-name | Trustpilot |
| www.trustpilot.com/categories/bank | theme-color | #1c1c1c |
| www.trustpilot.com/categories/bank | apple-mobile-web-app-title | Trustpilot |
| www.trustpilot.com/categories/bank | msapplication-tilecolor | #1c1c1c |
| www.trustpilot.com/categories/bank | apple-itunes-app | app-id=1608392803, app-argument=https://www.trustpilot.com/categories/bank |
| www.trustpilot.com/categories/bank | description | Find and compare the best companies in Bank on Trustpilot, and add your own experience |
| www.trustpilot.com/categories/bank | robots | max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| www.trustpilot.com/categories/bank | next-head-count | 55 |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.trustpilot.com/blog...&utm_campaign=consumer_cta | content-language | en-US |
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, 1 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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